Promoting Ridership
A UCI-sanctioned competition, the Colorado Classic featured four days of men’s races and two days of women’s races and attracted some of the best riders in the world. Setting up as a spectator along the route was free to all comers in Colorado Springs and Breckenridge, and for much of the route into Denver, where ticketed admission opened up the festival for those who wanted prime homestretch views near the finish line. Velorama, an expo and big-time music festival, gave the Denver finish area extra appeal. Headliners included Wilco and Death Cab for Cutie, with great supporting bands hitting the main stages throughout the weekend. The festival marketplace also included hundreds of local vendors.
Bike Biz
In June, 11 representatives from Coalition member companies converged on PeopleForBikes headquarters in Boulder, Colorado for our third annual industry leaders gathering. Attendees spent two days generating new and innovative ideas to better connect our work with bike businesses, partner organizations, city leaders, and local advocacy groups.