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Retail Revamp

In late October, Walmart took a positive step to support bicycling by building on-street bike infrastructure in front of their San Leandro, California store as part of a remodel. PeopleForBikes advised on the project and the retail giant worked closely with local advocacy group Bike East Bay and city transportation staff on the improvements. "San Leandro has a vibrant cycling community and advocacy leader in Bike East Bay," said PeopleForBikes Vice President of Business Network Jenn Dice. "This bike lane is an important step to integrate bicycling into Walmart customers’ lifestyles and to encourage store associates to bike to work. Our hope is that the San Leandro store inspires other retailers to incorporate bike lanes into development plans."

San Leandro, CA Wal-mart bike lane build

Just Kidding

Specialized Foundation Ride for Focus Summit at Stanford University: This was the first of what Specialized expects to be an annual conference on the topic of the positive effects of bicycling on today’s youth. Attendees at the summit included teachers from participating schools, academics working on the link between exercise/bike riding and attention/performance, and stakeholders from Specialized. We presented data from the PeopleForBikes U.S. Bicycle Participation study.

Specialized Foundation Ride for Focus Summit at Stanford University (Palo Alto)

California Dreamin'

We organized meetings with state legislators in coordination with other outdoor industry leaders to advance legislation that would create a new office of outdoor industry in California. This included meeting with the California Air Resources Board, CalSTA, the Assembly Budget Chair, the Governor's Office and Senator Fran Pavley's Office.

California State Meetings